Summary
The crisis has underlined the importance of being able to rapidly adapt sales capabilities to changing customer requirements and crisis induced restrictions. Many firms have now recognised that his agility in dealing with the initial crisis can also build a more efficient and effective sales organisation.
This series explored the steps firms can take now to build greater resilience into their sales capabilities, improve efficiency and sales effectiveness and prepare for shocks in the future.
Topics Covered
Building a resilient sales operating model.
Digitizing traditional sales functions.
Sales technology options by business function.
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