The pandemic brought the need to bolster traditional sales capabilities into sharp focus. With many sales teams cut off from their usual ways of working, they needed to find new ways to engage and interact with customers and build that all important sales “EQ”.

With many of the customer behaviours from the crisis expected to continue through the recovery, building a robust digitally enabled sales function that can enhance traditional sales strengths becomes that much more important.

This series explored the tools and technologies available to enhance and support traditional sales functions.


Topics Covered

Technologies options across:

  • Experience and engagement
  • Advice and guidance
  • D2C and self service
  • Administration
  • Sales & Distribution operations

Supported by;

  • Middleware
  • Enterprise systems

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